01 Zakres zadań
- Develop and implement a comprehensive content strategy for the website, aligned with business goals and audience needs.
- Collaborate cross-functionally to define content requirements, guidelines, standards, and KPIs.
- Establish content governance processes: best practices, review, approval, archiving, and continuous performance improvement.
- Guide stakeholders in executing content strategies consistent with brand messaging and business objectives.
- Define and implement content structures within the CMS for consistency across digital touchpoints.
- Monitor and analyze content performance metrics to identify optimization opportunities.
- Support the full website content lifecycle, from strategy through analysis, emphasizing governance.
- Manage and optimize content workflows within a headless CMS to improve content reuse across channels.
- Govern the content model and taxonomy for consistent use by business and digital/IT stakeholders.
- Audit CMS adherence to best practices; update taxonomy as new websites are onboarded.
- Collaborate with IT for seamless CMS integration and functionality.
- Train marketing stakeholders on the headless CMS platform and headless content approach.
- Stay current with headless CMS advancements and recommend improvements.
