01 Zakres zadań
- Create expert content: plan and produce materials that truly meet the needs of B2B clients - industry reports building authority, rankings attracting traffic and media attention, case studies showing concrete effects of cooperation, and cross-expert content created together with partners and opinion leaders.
- Produce and develop video content: responsibility for creating expert video materials supporting lead generation activities - from concept and scenarios through production of videos, webinars, and high-value content, to optimization of distribution and analysis of the effectiveness of published content.
- Create strategies: responsibility for creating and implementing advanced lead generation strategies that support all stages of the sales funnel - from building brand awareness to final conversion.
- Expert advice: partner-level cooperation with sales, marketing, performance, partnership or external suppliers teams. Together we will test new approaches, optimize existing strategies, and push the entire industry forward.
- Independent work: full autonomy in project management - from initiation to testing and implementing solutions that have a real impact on lead generation and conversion.
