01 Zakres zadań

Developing creative concepts and creative angles for Meta and TikTok Ads, that are aligned with our customer personas, branding and performance objectives, and communicating them to the designers/editors via a creative brief.
Writing/generating high-quality copy, including copy for briefs (video voiceover, UGC brief, production brief).
Monitoring the progress of the creatives from ideation, to execution, to testing, to results. Adjusting or ending concepts based on their performance, and continuously producing briefs for new creatives based on the learnings from the tests.
Presenting learnings, conclusions, and the explaining reasoning behind creative decisions.
Signing off on all the creatives done by the creative team for testing, ensuring they follow performance principles, brand standards, and the no-typos policy.
Continuously monitoring competitors and the broader market landscape across Meta and TikTok, analyzing trends, messaging, creative angles, and emerging formats to identify new opportunities and proactively generate fresh, performance-driven concepts.

02 Wymagania

12 must-have · 1 język

Must-have

Digital marketing

Zaawansowany

Performance marketing

Zaawansowany

Copywriting

Zaawansowany

E-commerce

Zaawansowany

Copywriting for high-converting ads

Zaawansowany

Performance KPIs

Zaawansowany

Buying psychology

Zaawansowany

High-performing ad production

Zaawansowany

Data-driven creative process

Zaawansowany

Performance-driven creativity

Zaawansowany

Zarządzanie czasem

Zaawansowany

AI tools

Zaawansowany

Wymagane języki

Angielski

Ekspert

03 Profil kandydata

More than 2 years of experience in copywriting for high-converting ads, VSLs, landing pages, UGC scripts and production briefs, for e-commerce.
Experience working against clear performance KPIs (CPA, ROAS, CVR).
Understanding of buying psychology and ability to turn it into persuasive messaging.
Proven track record of producing high-performing ads.
Scientific, data-driven approach to the creative process and ability to turn insights and data into compelling narratives, hooks, and angles that make people care and click and buy.
Creativity with a performance mindset to generate fresh concepts that aren’t just “cool,” but are explicitly tied to KPIs and business goals.
Organization and time management skills to manage multiple briefs, campaigns, and deadlines without chaos; keeping projects moving.
Experience in using AI and process simplification tools.
Familiarity with project management & documentation tools.
Ability to communicate clearly, explain ideas, briefs, and feedback in simple, actionable language to editors, designers and content creators.
Proactive attitude and growth mindset.
A strong sense of responsibility and ownership over tasks and projects.

04 Benefity

Pakiet medyczny

Ubezpieczenie

Pakiet sportowy

Płatny urlop (B2B)

05 O firmie

Displate

400+ · Warszawa

Displate is a place where creativity and innovation thrive. Your own professional journey can shine here, too – with 400 teammates across the globe, working together through our Seattle and Warsaw headquarters to bring metal posters to over 5 million (and growing) Displaters worldwide.With millions of designs from 40,000+ independent artists and 200+ official collections from Star Wars, Marvel, DC Comics, One Piece, Netflix, and more, we turn pop culture and personal moments into collectible art.Founded in 2013, Displate invented the metal poster, giving fans a new premium way to let their fandom shine.

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