01 Zakres zadań
- Own and drive the full digital marketing strategy, from planning to execution and optimisation
- Grow brand visibility, attract the right audience, and increase inbound demand
- Build and scale a strong LinkedIn presence with high-quality, relevant content
- Create and manage content across LinkedIn, website, campaigns and webinars
- Produce simple visuals and short-form videos using modern tools
- Improve website messaging, structure and conversion performance
- Lead SEO initiatives to increase organic reach and long-term inbound growth
- Launch and optimise webinars and paid digital campaigns
- Track performance and turn data into improvements across engagement, leads and pipeline impact
- Work closely with leadership to align marketing with commercial priorities
- Use modern tools, automation and AI to improve speed, quality and output
- Manage external partners (freelancers/agencies) when needed
