01 Zakres zadań
- Owning the marketing strategy and priorities, aligning Brand, Product Marketing, Design, campaigns, and go-to-market with company goals
- Leading and developing a 5-10 person team across Brand, Product Marketing, Design, and Web
- Planning and executing integrated B2B SaaS campaigns across paid, events, web, content, social media, and partner channels
- Owning product positioning, messaging, ICP, and value propositions across all touchpoints
- Leading go-to-market for product launches and feature releases in partnership with Product and Sales
- Leading brand evolution and rebranding initiatives across three brands, managing external agencies
- Owning marketing performance and operations, including the P&L, KPIs, and planning
