Outreach Marketing Specialist

• Own and direct the PR and outreach calendar in Spain and Brazil, aligning with SEO and marketing objectives.
• Write, edit, and pitch press releases, guides, surveys, and expert-driven content to Spanish and Brazilian journalists and industry websites.
• Develop and foster relationships with key Spanish/Brazilian reporters, bloggers, and influencers to secure earned media coverage.
• Translate and adapt US-based Digital PR content for the Spanish/Brazilian audience, tailoring messaging to local media and cultural context.
• Proactively identify PR opportunities based on market trends, competitor activity, and industry insights.
• Execute targeted outreach campaigns that generate press coverage and authoritative backlinks.
• Balance Digital PR campaigns and traditional link-building to maximize visibility and impact.
• Collaborate across PR, SEO, and content teams to create high-value assets that attract coverage and links.
• Track outreach success rates, backlink acquisition, and press coverage.
• Deliver regular reporting on earned media wins and link performance, with insights for optimization.
• Provide quarterly performance reports with actionable recommendations.

Key requirements:

• 3+ years of media relations experience.
• Proficiency in Spanish, Portuguese, and English.
• Deep understanding of the Spanish/Brazilian media landscape, PR trends, and best practices.
• Strong writing, editing, and research skills, with attention to detail.
• Familiarity with SEO principles and PR platforms such as BuzzStream, Cision, Pitchbox, or Ahrefs.
• Ability to thrive independently in a fast-paced, deadline-driven environment.

Nice to have:

• Strong track record of pitching and securing Spanish/Brazilian press coverage is a plus.
• Familiarity with SEO principles, experience with traditional backlinking.
• Background in agency or in-house PR with international collaboration.
• Established relationships with reporters at major Spanish/Brazilian media outlets and relevant industry publications.
• Experience running internal surveys to collect, analyze, and pitch data-driven insights.
• Understanding of the career, job search, and job market landscape.