Growth Marketing Manager

• Building and owning the MQL to SQL pipeline, including lead scoring setup in HubSpot, defining qualification criteria, and optimizing conversion rates across segments
• Planning and executing paid campaigns (LinkedIn Ads, Google Ads, and remarketing) to generate qualified leads for the sales team
• Tracking and reporting on marketing ROI, including CAC, LTV:CAC ratio, pipeline attribution per channel, and campaign performance
• Creating high-converting content such as gated reports, case studies, SEO articles (PL + EN), landing pages, and email sequences
• Running product marketing campaigns positioning Workai Platform and new modules (Workai Intelligence, Spaces, and Learning) across different buyer segments
• Organizing and promoting events, including webinars, industry conferences (e.g. AI for Work), and partner events
• Aligning marketing with sales goals by collaborating with SDR, Business Development, and Customer Success on shared pipeline targets
• Supporting international expansion to drive awareness and lead generation in Poland (primary), Germany, and US/UK markets
• Managing PR and brand positioning through press releases, analyst reports, thought leadership content, and partner communications

• Proven experience in B2B SaaS marketing with a focus on demand generation, content marketing, or growth marketing
• Hands-on experience running paid digital campaigns (LinkedIn Ads, Google Ads) with measurable ROI
• Strong content creation skills with the ability to write compelling case studies, SEO articles, and campaign copy in English
• Data-driven mindset with decisions based on funnel metrics, conversion rates, and pipeline data
• Experience with marketing automation and CRM tools (lead scoring, workflows, attribution)
• Fluency in English (C1+)
• Strategic thinking combined with execution skills in a small team environment

Nice to have:

• Experience with HubSpot (Marketing Hub and/or Sales Hub)
• Background in Employee Experience, HR Tech, or Internal Communication space
• Experience marketing to enterprise buyers (CHRO, CIO, C-Level)
• Familiarity with SEO tools (Ahrefs, Semrush) and analytics (Google Analytics, Hotjar)
• Basic design skills or experience with tools like Figma, Canva, or Adobe Creative Suite
• Experience working with AI-powered products or positioning AI features to enterprise buyers