Customer Lifecycle Marketing Manager

• Build customer lifecycle and nurture programs distinct from prospect marketing
• Design platform expansion campaigns based on onboarding use cases and unused features
• Partner with Go-to-Market Engineering (GTME) on customer health scoring and expansion signal detection
• Create ROI reports and value summaries as easy, one-click artifacts Account Managers can use in-deal
• Run multi-team penetration plays within existing enterprise accounts
• Build win-back and re-engagement campaigns for quiet or at-risk customers
• Analyze why customers leave and turn insights into retention plays
• Partner closely with Customer Success and Account Managers on retention initiatives

Key requirements:

• 3+ years in lifecycle, customer, or retention marketing in B2B SaaS
• Strong familiarity with connecting to developer-focused audiences
• Data-driven approach to segmentation, timing, and measurement
• Hands-on experience with CRM and marketing automation
• Collaborative and cross-functional, especially with Customer Success and Sales

Nice to have:

• Experience with product usage data or product-led growth signals
• Background in expansion and NRR-focused programs
• Familiarity with developer or technical customer bases