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Marketing

APP Performance Marketing Manager

Secret Escapes
Warszawa
Hybrydowo
Regular
min. 2 lata
Pełen etat
Umowa o pracę
Dodane 8 dni temu
Wynagrodzenie Jawne widełki
14 000–16 500PLN
netto / miesiąc·Umowa o pracę
Pokaż szczegóły wynagrodzenia
Przybliżone wynagrodzenie netto:
Dziennie: ~470 – 551 PLN
Miesięcznie: ~9 874 – 11 578 PLN
Rocznie: ~118 492 – 138 941 PLN
Zobacz w kalkulatorze wynagrodzeń
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Oferta zweryfikowana · jawne widełki

01 Zakres zadań

  • Drive performance by taking full accountability for app performance and ensuring key KPIs are met, including ROAS, CAC, CPI, and lifetime value.
  • Help define performance marketing OKRs and recommend new projects to drive growth.
  • Nurture and optimize large-scale budgets, ensuring precise monitoring and pacing across all platforms.
  • Maintain and improve account health with hands-on implementation in platforms such as Google Ads and Apple Search Ads.
  • Work directly with internal teams such as Data and Brand Marketing, and nurture partnerships with external partners such as Branch, Meta, and Google.
  • Focus on keyword optimization and creative experimentation to reduce Customer Acquisition Cost (CAC) through increased organic installation volume.
  • Innovate by finding new ways to drive app use through paid and organic channels.
  • Keep a pulse on overall app health metrics such as monthly active users and uninstall rates.

02 Wymagania

12 must-have · 1 język

Must-have

App Performance Marketing
Zaawansowany
User Acquisition
Zaawansowany
App Store Optimization (ASO)
Zaawansowany
ROAS (Return on Ad Spend)
Zaawansowany
Customer Acquisition Cost (CAC)
Zaawansowany
Google Ads
Zaawansowany
Apple Search Ads
Zaawansowany
Mobile Analytics
Zaawansowany
App Marketing
Zaawansowany
A/B Testing
Zaawansowany
Branch (or other MMPs)
Podstawowy
SKAN
Podstawowy

Wymagane języki

Angielski
Ekspert

03 Profil kandydata

  • Proven app marketing experience with extensive experience in scaling app user bases through diverse marketing channels.
  • Proficiency with Branch (or other MMPs) and a solid understanding of measurement frameworks such as SKAN.
  • The ability to collate data from various sources to create insightful analysis or visualizations (e.g., Google Data Studio).
  • A proven ability to design and run impactful A/B tests.
  • Experience using AI tools for copywriting, creative production, and the automation of workflows.

04 Benefity

Obiady

05 O firmie

Secret Escapes
500-1000 · Warszawa

Secret Escapes unlocks a world of outrageously bookable deals.

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But not enough wow. Until now.

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Only the good stuff.

Only the most desirable four and five-star hotels, added extras and escapes. Only the best deals.

By a long way.

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Hotels don’t like empty rooms. Travellers don’t like full prices.

We fix both.

Want in? Join 62 million global members who have already unlocked the secret.

Zobacz ogłoszenia Strona www

06 Lokalizacja

Aleja Armii Ludowej 26, Warszawa
Tryb pracy:
Elastyczne godziny pracy
Godziny pracy biura: 7-20
Model pracy
Stacjonarnie
Hybrydowo
100% zdalnie
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