01 Zakres zadań
Responsibilities
- Lead global offline media strategy and adapt it to regional market needs in partnership with local teams.
- Manage global and local media agencies including selection, contracts, execution, and performance oversight.
- Approve and optimize media plans across TV, OOH, and radio, ensuring efficient budget use and strong ROI.
- Oversee global and regional budgets and ensure cost-efficient allocation across offline channels.
- Analyze offline campaign performance, apply global measurement standards, and deliver clear insights to senior leadership.
- Collaborate cross-functionally with content, creative, performance, and PR teams to maintain consistent brand messaging.
- Drive innovation by monitoring trends, testing new channels and formats, and supporting RFPs and benchmarking processes.