01 Zakres zadań

Design, develop, and refine end-to-end Marketing Mix Models using the Meridian framework to quantify the incremental impact of offline and online media channels
Build and maintain scalable Python pipelines for data ingestion, feature engineering (addressing seasonality, price elasticity, and macro-trends), and automated model validation
Utilize Bayesian methods to incorporate prior knowledge and reach deeper insights into diminishing returns (S-curves) and media ad-stock effects
Translate technical model outputs (ROI, mCPA, and contribution charts) into executive-level narratives that guide CMOs and media planners in budget reallocation
Partner with the broader Data Science team to calibrate MMM results using 'Ground Truth' data from incrementality tests (Geo-experiments or Lift studies)

02 Wymagania

12 must-have · 1 język

Must-have

Econometrics

Ekspert

Causal Inference

Ekspert

Time-series Analysis

Ekspert

Multivariate Regression

Ekspert

Python

Zaawansowany

Google Meridian

Zaawansowany

Marketing Mix Modeling

Zaawansowany

Data science

Zaawansowany

Google's Meridian

Zaawansowany

pandas

Zaawansowany

NumPy

Zaawansowany

PyMC/ArviZ

Zaawansowany

Wymagane języki

Angielski

Zaawansowany

03 Profil kandydata

Proven track record of deploying Google's Meridian (or similar Bayesian frameworks like LightweightMMM) in a production environment
Advanced proficiency in Python, specifically within the data stack (Pandas, NumPy, PyMC/ArviZ, and Scikit-learn)
6+ years of experience in econometrics or causal inference, with a deep understanding of time-series analysis and multivariate regression
A solid grasp of the modern media landscape, including nuances in programmatic, social, search, and traditional broadcast attribution
Very good English skills

04 Benefity

Pakiet medyczny

Ubezpieczenie

Pakiet sportowy

05 O firmie

CYCLAD

200+ · Warszawa

In the vibrant sphere of international consulting, Cyclad distinguishes itself with deep specialization in the IT/ICT sectors. Our commitment to excellence propels us to deliver a broad array of outsourcing services, spanning HR and IT domains.

Catering to diverse industries such as Banking, Aviation, Travel, Cybersecurity, and BPO, Cyclad's offerings are as varied as the clients we serve. This diversity not only demonstrates our versatility but also our capability to tailor solutions to the unique challenges and opportunities within each sector.

Central to Cyclad’s philosophy is a commitment to delivering services of unmatched quality while nurturing enduring relationships with our clients and our team. We believe that the foundation of our success lies in a blend of innovative technologies and the profound value we place on human connections and dedication.

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