01 Zakres zadań
Own and drive the full digital marketing strategy, from planning to execution and optimisation. Grow brand visibility, attract the right audience, and increase inbound demand. Build and scale a strong LinkedIn presence with high-quality, relevant content. Create and manage content across LinkedIn, website, campaigns and webinars. Produce simple visuals and short-form videos using modern tools. Improve website messaging, structure and conversion performance. Lead SEO initiatives to increase organic reach and long-term inbound growth. Launch and optimise webinars and paid digital campaigns. Track performance and turn data into improvements across engagement, leads and pipeline impact. Work closely with leadership to align marketing with commercial priorities. Use modern tools, automation and AI to improve speed, quality and output. Manage external partners (freelancers/agencies) when needed.