01 Zakres zadań
- Owning the creative strategy for paid channels, aligning messaging and formats with business and performance goals.
- Turning performance data into clear, creative insights, concepts, and testable hypotheses.
- Leading creative ideation for new campaigns, angles, and formats like static, video, UGC, and native-style ads.
- Defining and prioritizing a structured creative testing roadmap across different platforms and funnel stages.
- Briefing, reviewing, and guiding designers, video editors, copywriters, and occasionally freelancers to ensure high-quality, on-strategy output.
- Analyzing creative performance to identify scalable patterns in hooks, narratives, visuals, and calls-to-action.
- Continuously iterating on winning creatives to extend their lifecycle and improve efficiency.
- Researching competitors, market trends, and platform updates to proactively evolve our creative strategy.
- Documenting learnings and building internal creative playbooks and best practices.
- Collaborating closely with other teams, contributing to channel strategy and budget efficiency.
