01 Zakres zadań

Demand generation & pipeline:

Build and own the MQL → SQL pipeline – set up lead scoring in HubSpot, define qualification criteria, and optimize conversion rates across segments
Plan and execute paid campaigns – LinkedIn Ads, Google Ads, and remarketing to generate qualified leads for the sales team
Track and report on marketing ROI – CAC, LTV:CAC ratio, pipeline attribution per channel, and campaign performance

Content & campaigns:

Create high-converting content – gated reports, case studies, SEO articles (PL + EN), landing pages, and email sequences
Run product marketing campaigns – position Workai Platform and new modules – Workai Intelligence (AI), Spaces, and Learning across different buyer segments
Organize and promote events – webinars, industry conferences (including our upcoming AI for Work conference), and partner events

Strategy & collaboration:

Align marketing with sales goals – collaborate with SDR, Business Development, and Customer Success on shared pipeline targets
Support international expansion – drive awareness and lead generation in Poland (primary), Germany, and US/UK markets
Manage PR and brand positioning – press releases, analyst reports, thought leadership content, and partner communications

02 Wymagania

4 must-have · 8 nice-to-have · 2 języki

Must-have

CRM

Zaawansowany

HubSpot

Zaawansowany

LinkedIn Ads

Zaawansowany

Google Ads

Zaawansowany

Nice-to-have

Pakiet Adobe Creative Cloud

Mile widziane

Canva

Mile widziane

Figma

Mile widziane

Ahrefs

Mile widziane

SEO

Mile widziane

SEMrush

Mile widziane

Google Analytics

Mile widziane

Wymagane języki

Polski

Ekspert

Angielski

Ekspert

03 Profil kandydata

Proven experience in B2B SaaS marketing – demand generation, content marketing, or growth marketing
Hands-on experience running paid digital campaigns (LinkedIn Ads, Google Ads) with measurable ROI
Strong content creation skills – you can write a compelling case study, SEO article, or campaign copy in English
Data-driven mindset – you make decisions based on funnel metrics, conversion rates, and pipeline data, not gut feelings
Experience with marketing automation and CRM tools (lead scoring, workflows, attribution)
Fluency in English (C1+) – all content is produced in both Polish and English

04 O firmie

Elastic Cloud Solutions

25+ · Białystok

Workai was founded in 2016 to help the people responsible for internal communication, knowledge management, and employee engagement in organizations of all sizes and industries to conduct personalized and engaging internal communication, get feedback, transform culture, and measure all interactions. Remote, hybrid, or onsite, with no IT skills needed.

Our award-winning Employee Experience Platform is already being used by hundreds of the most innovative organizations worldwide – from local companies to multinational corporations with tens of thousands of employees in the financial, energy, telecommunications, and transportation industries.

Workai's key benefits are:

Makes it easy to create engaging, responsive, and consistent intranet and knowledge content with a drag-and-drop visual CMS, with no technical or graphic design skills required
Helps you to personalize internal communications to any audience or group - based on organizational structure, positions, location, experience, and more
Allows you to measure employee engagement, content reach, internal information campaigns, and user interactions – in real-time
Helps employees find the correct information faster by using artificial intelligence

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