Performance Marketing Specialist

• Planning, implementing, and managing paid campaigns – Google Ads, Meta Ads
• Developing effective strategies for clients – including remarketing, audience segmentation, and budget optimization to achieve campaign goals
• Regular communication with clients, providing progress updates and presenting results
• Conducting data analysis and reporting using Google Looker Studio and Google Analytics 4
• Optional participation in projects focused on improving processes, developing new products/services, or knowledge sharing
• Remote-first collaboration model under B2B cooperation

Key requirements:

• Prior experience in digital marketing, preferably at an advertising agency or media house (at least 1–2 years)
• Proven ability to independently manage Google Ads and Meta Ads campaigns for clients
• Strong working knowledge of Google Analytics 4 and Looker Studio
• Good understanding of customer segmentation and customer journeys
• Experience in direct client interaction (meetings, calls, regular check-ins)
• Ability to translate data into clear, actionable recommendations for non-specialist audiences
• Market and competitor research skills
• Excellent communication and interpersonal skills
• Highly organized and detail-oriented, able to manage multiple campaigns, prioritize, and meet deadlines
• Fluent Polish (native level) and English (minimum B2)

Nice to have:

• Experience managing TikTok Ads or Microsoft (Bing Ads) campaigns