Paid Social Specialist

• Own TikTok Ads end-to-end: campaign architecture, audience strategy, bidding, budget allocation, and ongoing optimization with a focus on new customer acquisition and ROAS.
• Design, run, and analyze structured tests across creatives, audiences, placements, and bidding strategies. Build test-and-learn into regular workflow.
• Monitor campaign performance daily. Identify what's working, kill what's not, and scale what earns it fast.
• Collaborate with the Performance Creative Strategy team to brief winning creative concepts grounded in data.
• Translate business objectives (new customer acquisition, TOV growth) into TikTok campaign strategy.
• Report on performance clearly and honestly with real numbers and real interpretation.
• Stay sharp on TikTok's ad platform developments, algorithm behavior, and emerging formats.
• Contribute to cross-channel thinking alongside Meta and Google specialists.

Experience & background:

• Hands-on experience running TikTok Ads in a performance context - direct response, conversion campaigns, customer acquisition.
• Comfortable working with data: pulling it, reading it, and making decisions from it.
• Familiarity with performance marketing fundamentals (CAC, LTV, ROAS, attribution logic).
• Experience briefing, testing and evaluating creatives for performance.

Mindset & qualities:

• Scientific by default - you test, every opinion becomes a hypothesis.
• Performance-obsessed - acquire customers at the right cost and grow the channel's contribution.
• Intellectually honest - report what's true, not what's comfortable.
• Curious about the platform - follow changes, understand algorithm shifts, test new formats early.
• Collaborative but with extreme ownership - own the outcome.
• Ambitious - see a $300k/month budget as an opportunity, not a ceiling.