Performance Manager

Responsibilities:

• Own paid acquisition across Google Ads, Meta, LinkedIn and other channels from planning and setup to execution, optimization and scaling.
• Target B2B SaaS buyers in SMB and Mid-Market; allocate budgets by performance, ROI and growth opportunities.
• Optimize bids, audiences, keywords, placements and targeting; design experiments for campaigns, creatives, landing pages, bidding and new channels.
• Use platform data, attribution, revenue, pipeline and backend metrics to improve reporting, data quality and investment decisions with Analytics.
• Write ad copy, brief and guide creative work with the Performance Designer; monitor the funnel and conversion efficiency.
• Present insights, experiment results and budget recommendations to marketing leadership.

Benefits:

• Remote work with flexible hours or hybrid work from the Warsaw office.
• 26 days off; courses and conferences; tailored equipment; sport and wellness benefit; private medical care; mental well-being programme; e-book and audiobook access; social events; 1:1 English class budget.

• In-house performance marketing experience in a B2B SaaS or technology company; agency-only experience is not a fit.
• Practical Google Ads and Meta experience with a record of scaling paid acquisition efficiently.
• Experience managing meaningful budgets and making decisions based on business impact, not platform metrics alone.
• Strong understanding of CAC, CPA, ROAS, conversion rate, LTV and pipeline contribution.
• Performance creative skills: identifying angles, writing effective ad copy and preparing actionable briefs.
• Confidence working with advertising-platform data, reporting tools and analytics systems.
• Strong analytical mindset connecting marketing performance with business outcomes.
• Proficient English for international communication and clear copy and creative briefs.