01 Zakres zadań
- Strategize around best-in-class analytics and insights setups as well as prepare for scaling of data/reporting capabilities.
- Implementation of Tag Management setups (mainly Google Tag Manager).
- Specify data layer requirements to our developers, support them in the implementation and validate the implementation.
- Collaborate with the technical stakeholders in the organization to ensure high quality tracking implementation that supports the commercial KPIs.
- Deliver clear and actionable recommendations to improve and optimize tracking setups.
- Establish and systematically perform processes to assess and validate data accuracy.
- Provide training to the marketing team on the best practices of using GA4 reports.
