Content Marketing Specialist

• Build and maintain a quarterly content plan tied to business and pipeline goals
• Define content priorities based on analytics, search data, and competitive research
• Establish measurement frameworks, track performance, identify what works, and document learnings
• Create high-quality B2B tech content across formats including blog articles, LinkedIn posts, case studies, and website content
• Produce YouTube content end-to-end — script, film, and edit both long-form videos and Shorts
• Repurpose core content into multiple assets tailored to different channels and formats
• Ensure discoverability of content through keyword research, basic on-page SEO, and content optimization
• Independently make editorial and distribution decisions, escalating only significant strategic changes
• Work directly with clients on case studies and coordinate interviews with subject matter experts
• Manage the content calendar and publish content across LinkedIn, YouTube, and company-owned channels
• Prepare briefs and provide actionable feedback to designers and video editors

Key requirements:

• Experience building and executing content strategies from scratch
• Ability to connect content decisions to business outcomes such as pipeline generation, traffic growth, and brand awareness
• Strong analytical mindset with experience conducting content audits and presenting recommendations independently
• Strong portfolio of B2B content demonstrating editorial judgment and a distinctive voice
• Understanding of hooks, content structure, CTAs, and platform-specific communication styles
• Ability to use AI tools effectively as accelerators while maintaining original ideas, structure, and voice
• Hands-on experience filming and editing video content, including Shorts and basic long-form formats
• Proven track record creating and publishing B2B or technology-focused YouTube content with measurable results
• Deep understanding of Shorts as a distinct format, including retention mechanics, hooks, algorithm dynamics, and platform constraints
• Portfolio showcasing at least one Shorts strategy or content series supported by performance data
• Experience reviewing performance data and making content decisions based on insights
• Familiarity with content experiments such as testing headlines, formats, or publishing schedules
• Ability to proactively prepare and present content performance reports
• Experience operating as the primary or sole content owner within a company or project
• Demonstrated initiative in identifying and pursuing content opportunities without direct supervision
• Ability to independently manage execution while escalating strategic questions when necessary
• Background in blockchain, web3, institutional IT, or the broader B2B technology sector
• Ability to interview subject matter experts and turn complex technical conversations into engaging content
• Professional proficiency in English at C1 level or higher
• Ability to create simple supporting visuals and content assets
• Strong visual judgment and the ability to provide specific, constructive feedback to designers and video editors

Nice to have:

• HubSpot or similar marketing automation