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We are seeking an experienced Senior Marketing Mix Modeling (MMM) Data Scientist to join our team. You will serve as the technical architect of the measurement strategy, building the engine that defines how we allocate multi-million dollar budgets using Google’s Meridian framework.
- Design and develop end-to-end MMM models
- Maintain scalable Python pipelines for data ingestion and feature engineering
- Leverage Bayesian methods to incorporate prior knowledge and reach deeper insights into media ad-stock effects
- Translate technical model outputs into executive-level narratives guiding budget reallocation
- Calibrate MMM results using
