Paid Social Media & SEO Specialist

The focus of this role is PPC advertising on Google, Meta, and LinkedIn, whilst utilising data from GA4 to inform all your decisions. You will be strategising and managing Google Ads and Meta advertising campaigns across a number of diverse clients. You’ll work with the support of the full team, which includes designers, developers, and content writers.

Key Responsibilities:

• Producing and implementing client strategies for advertising campaigns (Google and Meta) and SEO projects to achieve measurable results.
• Auditing and onboarding new ad accounts.
• Monitoring ad campaigns budgets and results, analysing trends, and making data-driven decisions.
• Writing advertising copy for social media and Google adverts, which sell effectively and grab attention, with support from copywriters.
• Performing SEO keyword research to produce SEO sitemaps and page briefs for copywriters and team members.
• Strategising landing pages and optimising websites for conversion, with support from the design and development teams.
• Attending meetings to fully understand client objectives, provide updates, and present campaign plans.
• Leading internal advertising as part of the agency’s own marketing efforts.
• Be able to create artwork from existing brand guidelines.

The role would be suitable for anyone with paid media experience, especially in an agency environment. This is the perfect role for someone who would like to make their mark on a small, but rapidly growing business. 

We are looking for Poland-based candidates with strong English proficiency (working with a UK-based team) for full-time or part-time positions.

Requirements:

• A degree/course in data analysis, digital marketing, or media.
• 3+ years of experience in paid online advertising and SEO.
• A track record of planning and executing successful Google advertising campaigns.
• Strong analytical skills, with the ability to interpret and utilise complex advertising data.
• Experience managing a range of advertising budgets and maximising ROI.
• A thorough understanding of both B2B and B2C sectors, including both e-commerce and service-based businesses.
• Willing and ready to learn new tools and technologies.