01 Zakres zadań
- Developing and executing international SEO & GEO strategies to increase organic visibility, traffic, and discoverability across traditional search engines and AI-powered answer platforms
- Leading and optimizing global SEO content performance by managing SEO agencies and ensuring delivery of scalable, high-quality content driving sustainable growth in rankings, non-branded traffic, and conversions across all markets
- Collaborating with internal development teams and external partners to build and maintain a strong technical SEO foundation, including crawlability, indexation, site architecture, internal linking, redirect management, Core Web Vitals, and structured data implementation
- Conducting market-specific keyword research, search intent analysis, and competitive benchmarking to identify opportunities for organic growth across international markets
- Monitoring, analyzing, and reporting on SEO & GEO performance using tools such as Semrush, Google Search Console, Google Analytics, and Profound, translating insights into actionable recommendations and continuous optimization initiatives
- Staying ahead of industry trends, search engine algorithm updates, and emerging AI search developments, proactively adapting strategies to maximize global organic growth and visibility
