APP Performance Marketing Manager

• Drive performance by taking full accountability for app KPIs including ROAS, CAC, CPI, and lifetime value.
• Define performance marketing OKRs and recommend new projects to drive growth.
• Nurture and optimise large-scale budgets with precise monitoring across all platforms.
• Maintain and improve account health with hands-on implementation in Google Ads and Apple Search Ads.
• Work directly with internal teams (Data, Brand Marketing) and external partners (Branch, Meta, Google).
• Lead the ASO roadmap focusing on keyword optimization and creative experimentation to reduce CAC.
• Find new ways to drive app use through paid and organic channels.
• Monitor overall app health metrics such as monthly active users and uninstall rates.
• Enjoy flexible working with core hours between 10 am to 4 pm and the ability to work from anywhere for up to 4 weeks per year.

Key requirements:

• Proven app marketing experience in scaling user bases through diverse channels.
• Proficiency with Branch (or other MMPs) and solid understanding of SKAN measurement framework.
• Ability to collate data from various sources and create insightful analysis/visualisations (e.g., Google Data Studio).
• Proven ability to design and run impactful A/B tests.
• Experience using AI tools for copywriting, creative production, and workflow automation.

Personal attributes:

• Detail-oriented with an eye for small performance differences.
• Clear communicator who translates complex data into actionable insights.
• Authentic and transparent, taking full responsibility for channels.
• Analytical, leaning into data to solve problems and find opportunities.
• Dedicated problem solver with a solution-focused mindset.