01 Zakres zadań
- Manage, maintain, and develop the CRM system (optimization, enhancements, performance)
- Plan and execute CRM campaigns (email marketing, marketing automation, customer segmentation)
- Analyze customer data to identify insights and improve targeting and engagement
- Collaborate closely with Sales, Marketing and Product teams to drive business performance
- Monitor KPIs, prepare reports, and provide actionable recommendations
- Optimize website email capture - continually propose, execute and evaluate methods to drive the acquisition of high-quality emails
- Proactively explore new ideas and propose solutions, continuously test new opportunities and tools
- Support digital transformation and automation initiatives
