Senior/Regular Digital Analytics Specialist

• We are looking for Digital Analytics Specialist to support data-driven decisions across digital products and marketinginitiatives.
• Deliver actionable insights through advanced analytics, structured analysis projects, dashboard development, and final validation.
• improving digital performance identifying optimization opportunities across user journeys, campaigns, and product experiences.
• Collaborate with Marketing, Product, UX, and Engineering teams to ensure high-quality data collection, reporting, and optimization.
• Lead deep-dive analysis across campaign performance, UX insights, conversion funnels, e-commerce performance, product analytics, site pathing.
• Conduct A/B test analysis and provide statistically sound recommendations.
• Design, build, and maintain dashboards Looker Studio and Power BI, ensuring data quality and business alignment.
• Perform tracking validation: validate GA4 and GTM implementations, support site launches, troubleshoot tracking and data inconsistencies.
• Analyze emerging traffic patterns like AI-driven traffic, AIO content, traffic sources, and behavioral trends.
• analysis: translate business questions into structured analyses, provide actionable insights recommendations to Marketing, Product, UX.

Key requirements:

• Regular/Senior level Digital Analytics experience
• Fluent English (B2+/C1)
• Hands-on GA4/GTM (implementation, validation, troubleshooting)
• Dashboard development and data visualization (Looker Studio, Power BI)
• Analyze: conversion funnels, user journeys, campaign performance, engagement metrics, site interaction
• Experience with A/B testing and statistical analysis
• Experience with session replay / behavioral analytics tools (Hotjar, FullStory)
• Strong analytical thinking and problem-solving
• Translate complex data into actionable insights and business recommendations
• Experience with tracking validation, QA, and data accuracy
• Working with cross-functional teams (Marketing, Product, UX, Engineering)
• Strong communication and stakeholder management
• Excel (pivot tables, lookups, data analysis)

Nice to have:

• Experienced in using AI tools in day-to-day workflow
• Experience with AI-driven traffic analysis and emerging search trends (AIO / AI-generated traffic)
• Experience with CRM integrations and tracking validation
• Knowledge of Google Search Console
• Experience in e-commerce or digital product analytics
• Understanding of GDPR, consent management, and data privacy compliance
• Experience with product analytics and feature usage tracking
• SQL / BigQuery