SEO/AIO Specialist

• Own the SEO, AIO and GEO strategy across SINGU Group's websites, building a long-term roadmap that supports the transition towards one unified digital platform.
• Work hands-on with the SEO tool stack (Profound, Surfer SEO, Rank Math, SEMrush) daily to identify opportunities, optimise content and monitor performance.
• Go beyond traditional search: monitor and improve how SINGU appears inside AI-generated answers across ChatGPT, Perplexity, Google AI Overviews and other emerging AI search experiences.
• Partner with the external SEO agency on technical architecture to ensure every structural decision supports long-term organic growth.
• Mentor two junior SEO specialists, helping them develop technical skills, reviewing their work and setting clear priorities.
• Own reporting across rankings, AI visibility, traffic and business impact, focusing on measurable outcomes.
• Combine technical SEO, content optimisation and Generative Engine Optimisation to define direction, execute strategy and measure outcomes.
• This is a hybrid role based in Kraków or Warsaw (2–3 days per week from the office).

Key requirements:

• 5+ years of hands-on SEO experience, ideally within a B2B SaaS environment, with measurable business results.
• Proven experience building SEO strategies for the UK and/or DACH markets.
• Advanced knowledge of technical SEO, on-page optimisation and content strategy.
• Hands-on experience with AI Search Optimisation, Generative Engine Optimisation (GEO) or Answer Engine Optimisation (AEO).
• Daily experience working with Profound, Surfer SEO, Rank Math and SEMrush.
• Strong analytical mindset with the ability to translate data into business decisions and priorities.
• Fluent English (company language).

Nice to have:

• Conversational German or another European language.
• Previous experience leading SEO initiatives within a scale-up environment.
• Experience mentoring junior SEO specialists.
• Experience working alongside technical agencies or web development teams.