01 Zakres zadań
- Create and implement SEO strategies for international markets: PL, LV, CZ, ES, MX
- Conduct keyword analysis, competitor analysis, and search intent mapping
- Regularly audit SEO (technical and content) and recommend/implement optimizations
- Optimize Core Web Vitals, page structure, indexing, and crawlability
- Plan and execute link building activities
- Collaborate with the content team on creating and optimizing content (SEO + AI search)
- Create content strategies tailored to local markets and languages
- Utilize AI tools (e.g., ChatGPT, Claude, Gemini) to scale SEO efforts
- Monitor AI trends in search engines (GEO, AI Overviews, SGE) and implement new solutions
- Report on SEO results (GA4, GSC, Looker Studio) and present insights
- Collaborate with Performance Marketing on integrating SEO and Paid
- Track algorithm changes and continuously adjust strategies
