01 Zakres zadań
- Staying across all three brands (Tidio, Lyro, Hubi) - understanding their challenges, positioning, and priorities to ensure design output stays aligned and purposeful.
- Leading and mentoring a team of 3 designers (Brand & Web & Performance ) - giving direction, fostering a proactive, end-to-end ownership mindset, and holding people accountable in line with our values.
- Owning the creative process end-to-end - from systemizing production workflows and managing budgets to making data-driven decisions on what to scale or cut.
- Designing and iterating static ad creatives for Meta - testing hooks, visuals, and formats to drive CTR and conversions.
- Producing video ads and AI UGC end-to-end - from concept and script through generation, editing, and final delivery.
- Independently analyzing creative performance in Meta Ads Manager - reading CTR, hook rate, thumbstop, and CPA, and translating that into the next iteration.
- Continuously delivering, testing, and iterating on creatives based on campaign performance and insights - scaling winners and refreshing assets before fatigue hits.
- Researching TikTok & Meta trends, ad formats, and hooks, and translating them into a structured pipeline of creative ideas and angles - bridging the gap between performance and design.
