Strategia vs segmentacja - jak podejść do budowania wartości i lojalizacji? [Artur Brzyski]26 mar 2026
Podcast | ux | IT
Hi! In today's episode we'll cover a rather unusual case study. If you're interested in how a navigation system for visualy impaired can work, or what it's like to design without caring about UI too much, this episode with our guest Mateus Bagatini - Lead UX designer at LiNKX is for you!
Agenda:
- 2:42 Accessibility in Japan
- 6:55 Visualy impaired users and smartphones
- 8:47 How the navigation system works (shikAI)?
- 15:32 Tackling issues of commuters
- 17:47 Culture corner
- 19:44 How to test such design?
- 21:45 How to learn about accessibility?
- 24:59 Design & development process + learnings
Mentioned materials:
[ENG] Range: Why Generalists Triumph in a Specialized World - https://amzn.to/3iDs0JW
Overview of shikAI app (videos + screenshots) - linkx.dev/en/shikai
YouTube videos about shikAI - https://bit.ly/3xll9sm
Mateus'es article about shikAI - https://note.com/mateusrezende/n/n68daf7e2fc6a
World Report on Disability by WHO - https://www.who.int/disabilities/world_report/2011/report.pdf
About Mateus Bagatini:
Mateus is a lead UX designer at LiNKX, a Japanese product consulting firm with a focus on digital transformation. Although he has been working under the ‘UX designer’ title for the past six years, he has been developing projects as a graphic designer, ethnographic researcher, and conten
Krzysztof Miotk, Szymon Trzepla